Dear Reader,

Let’s be honest, how often do you feel like there is a gap between what you know, and how the world is perceiving you? 

Although you’re upgrading on an inner reality, 

It feels like the world is still seeing the “old” you, isn’t it? 

Here’s the thing: just like companies rebrand to stay relevant and connect with their audience, you too have the power to shift how the world sees you.

And it all starts with being conscious of:

• The energy you want to project.
• The psychology behind it.
• And its frequency.

This is called branding.

It’s the force that makes you attract:

• The opportunities
• The environments
• And the dream life.

Let’s dive deeper.

Why Branding Yourself is the Key to Unlocking New Opportunities

Think of yourself as an energy.

We’ll call this energy ‘a brand’.

This energy is like a silent message you send to the world.

• When your vibration changes, your ‘brand’ changes.
• When you evolve as a person, it evolves with you.
• So, when you’re attracting a specific goal, you use that energy.

Now, if you’re feeling like you’re not attracting what you want,

You might be feeling like: 

• Opportunities aren’t coming your way.
• New people don’t perceive you as very “high-value.”
• You’re feeling like you’re outer image isn’t aligned with your inner reality.

Well, if you did say YES,  you’re not alone.

So many people experience this because they continue projecting the old version of themselves, the one that no longer fits their goals and vision.

Now the key to unlocking this is simple:

It’s about rebranding yourself.

When you redefine who you are (on the inside and out):

You open yourself up to the opportunities that align with that version of yourself.

This means :

• Updating your digital presence to reflect the new you.
• Curating content that aligns with your goals,

and just make sure your presence radiates the energy you’re attracting.

The Power of Perception

The way people perceive you isn’t always conscious.

In fact, most people form their opinions of you based on their subconscious minds.

The subconscious mind processes things like this:

• Your energy.
• The way you walk. (Posture, body aesthetics..)
• The clothes you wear. ( Old money, new money…)
• The tone of your voice. ( ie: communication skills..)
• The things you identify with. (Business, Habits, etc.)

Those concepts are rooted in psychology.

Here is a simple (business) example: Do you ever wonder why all fast food companies have the color red in their brand? ( Pizza Hut, KFC, Chipotle, Five Guys, etc.)

It’s because red attracts your hunger.

While your conscious mind does not even understand why you’re feeling hungry when you see these brands.

Your subconscious mind did 

• Absorb the frequency emitted by that red color.
• Trigger an emotional response for you to eat.
• Communicate the desire for your body to go and order.

While you’re being persuaded unconsciously,

These brands are consciously persuading you.

But the thing is: You too, can do the same as a ‘creator’.

This is why rebranding is a powerful creation.

For your creation ( Business, Product, Service, House..etc ) to be perceived in a specific way, it should be rooted in:

• Psychology
• & Universal Concepts.

The Frequency Of Your Creation 

Everything in life carries a vibration: from the thoughts you think to the clothes you wear.

Yes, even your clothes have a frequency!

Once you put on your favorite outfit, how does that make you feel?

You may feel :

• Happy
• Confident
• Vibrating high.

And that my friend is because the frequency of what you’re wearing is in alignment with the emotions you want to project.

So If you’re looking to rebrand yourself, you need to focus on your emotional frequency.

Why?

Because alignment is an inside job, first.

It’s not the clothes, the cars, or the money that will make you feel that way. ( Yet, money is a medium to a more fulfilling life, we’ll discuss this another time) 

But it’s your emotional frequency. 

An example: 

Haven’t you ever worn an expensive jacket, or been to a high-vibing place yet felt ‘icky’ or just uncomfortable?

That’s because you’re not a vibrational match to it.

The same happens when you become a value creator on social media and your old friend visits your profile. 

Maybe they will:

• Feel triggered because you’ve upgraded yourself.
• Perceive you as one of their mirrored shadows.
• Or, just get inspired and decide to upgrade too.

Either way, the more you’re aligned on the emotional frequency, the more you’ll be perceived as ‘Ah it’s resonating, or that’s my vibe too’ 

This alignment will get you radiating ‘confidence and authenticity.’ 

and this will attract your tribe, who will love your brand.

Now you might be asking:

“ How Can I Rebrand Myself?”

First of all, it all starts with the clarity of your mind.

You need to know who you want to become before you can begin to shape that image.

Once you have a clear vision of who you’re becoming, this self-awareness naturally translates into how you present yourself online and offline. 

Your mindset informs the narrative you’re crafting, and that narrative is key to attracting the right opportunities, both personally and digitally.

Here are simple questions you might consider:

• What do I want to achieve in the next 6-12 months?
• Who do I admire, and what qualities in them do I want to embody?
• How do I want to be perceived by the world, professionally and personally?

Once you’ve nailed that down, go to Pinterest and create a vision board.

( Just to get the vibe of your future Self/brand)

Then once that’s done, you might want to look into the frequency of :

• Your thoughts
• Your Consumption.
• Your Home objects.
• The vibe of your office.
• The places you’re visiting.
• The outfits you’re wearing.
• The skills you’re acquiring.
• The people you’re talking to.
• The identity you’re embodying.
• The narrative you’re telling yourself.

These should be in alignment with that new vision you’re leaping into.

If you’re not taking action towards it, then this is your call to start.

The key is to start with : 

• Creating a new identity.
• Aligning from the inside out.
• and consistently taking action.

That’s how you go long.

(Btw, I’m building something that goes deeper into these concepts, stay tuned for more details in the upcoming letters.)

Thank you for reading this far. 

See you next Week.

Ons

PS: Happy Autumn Equinox! With shorter, darker days ahead,  it’s time to plan for the next 6 months and shed the old. ( Think of Spring Bloom  ✨ )